Privacy Policy

1. Introduction

Welcome to the Theory of Fundamental Belief (TFB) website ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.tfbtheory.com.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Newsletter Subscription: Email address when you subscribe to our newsletter
• Contact Forms: Name, email, and message content when you contact us

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website
• Device information (mobile, desktop, tablet)

3. How We Use Your Information

We use the collected information for the following purposes:

• Newsletter: To send you updates about TFB, new insights, and book announcements
• Analytics: To understand how visitors use our website and improve user experience
• Communication: To respond to your inquiries and provide customer support
• Legal Compliance: To comply with applicable laws and regulations

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities. Cookies are small data files stored on your device.

4.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics, Umami Analytics)
• Advertising Cookies: Used to deliver relevant advertisements (if AdSense is enabled)

4.2 Third-Party Services

We use the following third-party services that may collect information:

• Google Analytics: Web analytics service that tracks and reports website traffic
• Umami Analytics: Privacy-focused analytics platform
• Google AdSense: Advertising service (if enabled) that displays ads on our website

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website (e.g., hosting, analytics)
• Legal Requirements: When required by law or to protect our rights, property, or safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Objection: Object to the processing of your personal information
• Portability: Request transfer of your data to another service
• Withdraw Consent: Withdraw your consent at any time

To exercise these rights, please contact us at the email address provided below.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Newsletter Subscriptions: Until you unsubscribe
• Analytics Data: Aggregated and anonymized data may be retained indefinitely
• Contact Inquiries: Retained for a reasonable period to respond to your inquiry

9. Children's Privacy

Our website is not intended for children under the age of 13 (or 16 in the European Union). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: